Valerie Puchades, FSMPS, CPSM

Valerie is CVG’s Director of Strategic Planning and serves as a Senior Marketing Specialist. A strategist at heart, she has over 20 years of experience helping A/E/C firms set goals and develop holistic plans to reach new business heights. A natural fit for the CVG team, Valerie finds joy in leading firms in discovering the interconnectedness of marketing, operations, financial management, and human resources.

Valerie is a Certified Professional Services Marketer (CPSM). She is an active member of the Society for Marketing Professional Services (SMPS) and was awarded Fellowship in 2024. She’s held roles at the national, regional, and local levels, including serving as Chapter President of SMPS Boston, where she received the SMPS Striving for Excellence Grand Prize award for Best Chapter. In 2021, she was named Marketer of the Year, SMPS Boston's highest honor.  Valerie also served as co-chair of the National SMPS Chapter Leadership Symposium (CLS) Committee, helping attendees build their leadership skills.

Valerie received an MA in Integrated Marketing Communication from Emerson College and a BS in Marketing from SUNY Oswego. After spending 25 years in Boston, Valerie can be found exploring the Finger Lakes from her new home base in Canandaigua, NY, where she lives in a 19th-century home designed by renowned Rochester, NY, architect J. Foster Warner.