CVG Promotes Valerie Puchades, FSMPS, CPSM to Partner
“From her start at CVG 3 ½ years ago, Valerie has contributed significant expertise, energy, and new ideas to our team and our clients... We couldn’t be more excited to welcome her to our leadership team.”
CVG is delighted to announce that Valerie Puchades, FSMPS, CPSM, has been promoted to partner in the company. Many of you may know Valerie as CVG’s Director of Strategic Planning or through her work as a marketing lead on some of our Investment Partners’ accounts. She has been instrumental in developing CVG’s strategic planning service line and has worked with CVG clients to develop and execute marketing strategies.
“As CVG enters our tenth year in business, expanding our leadership team brings a fresh perspective to our strategic growth. Valerie’s contributions will help shape CVG’s future.” Notes CVG President, Emily Hall.
Highlights in her 20-plus years in the AEC industry include being an in-house marketer and serving on the leadership teams of a number of Boston-based architecture firms, being elevated to a Fellow of SMPS in 2024, serving as president of SMPS Boston (2018-2019), where she was the recipient of the SMPS Striving for Excellence Grand Prize award for Best Chapter, and beingnamed Marketer of the Year in 2021 by SMPS Boston, the organization’s highest honor.
“CVG fills a unique need in the AEC space. The staff and leadership continue to amaze me daily, and being entrusted to help guide the company toward its continuing growth is a huge honor. I have a deep respect for my fellow partners and look forward to rolling up my sleeves alongside them!” comments Valerie Puchades.
In her role as partner at CVG, Valerie will contribute to the strategic direction and growth of the company while continuing to work with clients to define their strategic direction and build their marketing programs.
Outside of her time at CVG, Valerie and her husband run the Canandaigua Guesthouse, a modern-day inn situated in their circa 1810 brick Italianate-style home in New York’s Finger Lakes region.