Speaking Engagements

 

JANUARY 2018

  • January 25: 12:00pm - 1:00pm EST
    Webinar: Building your architectural business: A methodology for 2018
    This webinar will offer a practical action plan for business development in 2018. We will cover which marketing and business development tactics deliver the most ROI for small firm architects - and why - and how you can structure time for each in your busy schedule. Specific and manageable daily, weekly and monthly tasks will be discussed to help bring clarity to the ambiguous process of attracting new, profitable clients. We will also cover success stories of how other small firm architects have used similar tools to shape their business. 
    Speaker: Rena M. Klein, FAIA and Emily Hall
    Click here to register.

APRIL 2018

  • April 18, 2018: AIA Seattle, 8:30AM - 12:30PM
    Best Laid Plans: Business Planning for Small Firm Architects
    We will explore strategies for business planning and management within anenvironment of unpredictability, including case studies illustrating best practices. Topics covered
    include basic business plan components, financial pro forma development, organizational design, and how to create and implement strategic action plans.
    Speaker: Todd L. Reding and Rena M. Klein, FAIA
    Registration info coming soon.

JULY 2018

  • July 18, 2018: AIA Seattle, 8:30AM - 12:30PM
    Marketing and Business Development Basics for Small Firm Architects
    In this interactive workshop, we’ll cover the basics of building a strong brand for your small firm, and how to leverage that brand to work for you. We’ll also review how to develop a marketing strategy and build an actionable marketing plan that is realistic, budget friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.
    Speakers: Emily Hall and Rena M. Klein, FAIA
    Registration info coming soon.

OCTOBER 2018

  • October 17, 2018: AIA Seattle, 8:30AM - 12:30PM
    Beyond Intuition: Financial Management for Small Firm Architects
    As a financial management tool, intuition has its limitations. While most small firm owners have a good sense of what’s happening at their firms, operational indicators such as cash flow shortages or mounting receivables don’t tell the whole story. Strategic decisions including hiring and moving to a larger office require understanding of financial trends on both a macro and micro level. In this highly interactive workshop, participants will learn how to tell if their firm is being profitable, how to determine billing rates, and to use financial scenario planning tools.
    Speakers: Rena M. Klein, FAIA
    Registration info coming soon.

Past Events

OCTOBER 2017

  • October 24: Webinar: StrengthsFinder Strategies to Help Your Firm Grow. Watch the webinar below.

NOVEMBER 2017

  • November 14: AIA Houston, 1pm - 5pm
    Best Laid Plans: Business Planning for Small Firms Workshop
    We will explore strategies for business planning and management within anenvironment of unpredictability, including case studies illustrating best practices. Topics covered
    include basic business plan components, financial pro forma development, organizational design, and how to create and implement strategic action plans.
    Speaker: Rena M. Klein FAIA
    Click here to register.
  • November 24: How to Use StrengthsFinder to Find YOUR Place in Architecture [Podcast]
    We all have strengths and weaknesses. If we focus on finding, developing and building our strengths instead of filling in the gaps caused by our weaknesses, we’ll be more successful.