Speaking Engagements

July 2018

  • Marketing and Business Development Basics for Small Firm Architects (Part 2 of 3)

  • July 18, 2018: AIA Seattle, 8:30AM - 12:30PM
    In this interactive workshop, we’ll cover the basics of building a strong brand for your small firm, and how to leverage that brand to work for you. We’ll also review how to develop a marketing strategy and build an actionable marketing plan that is realistic, budget friendly, and measurable. Finally, we’ll discuss how authentic business development is separate from marketing but critical to building profitable relationships.
    Speakers: Emily Hall and Todd L. Reding
    Click here to register.

October 2018

  • Beyond Intuition: Financial Management for Small Firm Architects (Part 3 of 3)

  • October 17, 2018: AIA Seattle, 8:30AM - 12:30PM
    As a financial management tool, intuition has its limitations. While most small firm owners have a good sense of what’s happening at their firms, operational indicators such as cash flow shortages or mounting receivables don’t tell the whole story. Strategic decisions including hiring and moving to a larger office require understanding of financial trends on both a macro and micro level. In this highly interactive workshop, participants will learn how to tell if their firm is being profitable, how to determine billing rates, and to use financial scenario planning tools.
    Speakers: Rena M. Klein, FAIA
    Click here to register.

Past Events

June 2018

  • AIA Practice Management Luncheon - Growing your firm: Secrets to success

  • June 22, 11:45am-1pm | Location: Javits Center | Cost is $80
    Speakers: Marica McKeel, AIA and Rena Klein, FAIA

    How do firms succeed in maintaining excellence and profitability as they grow? We will explore this question with case studies of two very different firms: Studio MM, founded alone by Marica in 2010, now a five person firm; and Atelier D, currently 20 people, up from nine in 2014. From these two examples, key qualities of successful firm growth will be discussed including having a plan, engaging your employees, and learning to be a leader.

    The highly interactive presentation will include dialogue and exercises to help you understand growth planning and how to identify a successful hire. It will also include dialogue between Marica and Rena regarding small firm growth with ample time for questions and knowledge sharing with colleagues from around the nation.
    View details »

April 2018

  • Best Laid Plans: Business Planning for Small Firm Architects (Part 1 of 3)

  • April 18, 2018: AIA Seattle, 8:30AM - 12:30PM
    In this 3-part Small Firm Workshop series, Rena M. Klein and her colleagues at Charrette Venture Group will offer foundational knowledge, strategies, tools and resources for successful small firm management. Ideal for small firm architects and owners, these highly interactive half-day sessions will include informative presentations, case study examples, workshop activities and ample time for peer-to-peer discussion.
    Speakers: Todd L. Reding and Rena M. Klein, FAIA
    Click here to register.

March 2018

  • Free Webinar: The Psychology of Success for Small Firm Architects

  • March 1: 1:00pm - 2:00pm EST
    As a small firm architect, do you have difficulty asking to be paid what you know your time is worth? Do you struggle with setting boundaries around time and payments with your clients? CVG regularly hears these concerns from architects, and has organized a unique webinar to help understand and overcome these common barriers. In this webinar, therapist and entrepreneur, Joyce Marter, discusses psychological principles that can be applied to business for greater success, both personally and professionally.  
  • About the Speaker:
    Joyce Marter has been a Licensed Clinical Professional Counselor since 1998, providing therapy for individuals, couples and families dealing with issues related to mental health, addiction, relationships, and personal and professional development. Marter is the Founder of Urban Balance, a counseling practice she started in 2004 and grew to over 100 therapists working from nine locations during her 13-year tenure as CEO. She has been awarded Distinguished Alumni of the Year (2008) by The Family Institute at Northwestern University and was selected by Crain’s Chicago Business for the “40 Under 40” List of 2010.

January 2018

  • Webinar: Building your architectural business: A methodology for 2018

  • January 25: 12:00pm - 1:00pm EST
    This webinar will offer a practical action plan for business development in 2018. We will cover which marketing and business development tactics deliver the most ROI for small firm architects - and why - and how you can structure time for each in your busy schedule. Specific and manageable daily, weekly and monthly tasks will be discussed to help bring clarity to the ambiguous process of attracting new, profitable clients. We will also cover success stories of how other small firm architects have used similar tools to shape their business. 
    Speaker: Rena M. Klein, FAIA and Emily Hall

November 2017

  • Best Laid Plans: Business Planning for Small Firms Workshop

  • November 14: AIA Houston, 1pm - 5pm
    We will explore strategies for business planning and management within anenvironment of unpredictability, including case studies illustrating best practices. Topics covered
    include basic business plan components, financial pro forma development, organizational design, and how to create and implement strategic action plans.
    Speaker: Rena M. Klein FAIA
    Click here to register.


  • How to Use StrengthsFinder to Find YOUR Place in Architecture [Podcast]

  • November 24: 
    We all have strengths and weaknesses. If we focus on finding, developing and building our strengths instead of filling in the gaps caused by our weaknesses, we’ll be more successful.

October 2017

  • October 24: Webinar: StrengthsFinder Strategies to Help Your Firm Grow. Watch the webinar below.