Nancy Kleppel joins CVG as Business Development Expert

Charrette Venture Group and Nancy Kleppel Partner to Grow Firms


GRINNELL, IOWA and NEW YORK, NEW YORK: Charrette Venture Group (CVG), a venture group focused on supporting and enabling entrepreneurial architects and designers, and experienced consultant Nancy Kleppel, have joined forces to bring sophisticated business development practices to emerging firms.

Kleppel began her career as a practicing architect and shifted her focus to firm management in 1997 as the Director of Business Development at SOM NY. She holds a BA from Brown and an MArch from Harvard. For more than 25 years she has worked with design and construction services firms to strengthen their business development and marketing programs. She is a Principal with Appleseed Strategy Development and Communications for the Built Environment. Appleseed provides firm strategy and management advice, client and project development, branding, communications and outreach for a broad range of design, construction and real estate professionals.

"Nancy brings an expertise to the CVG team that is needed within all of the firms we serve," said Todd L. Reding, Chief Operations Officer and Vice President for Investments at Charrette Venture Group. "Helping them create stronger business development programs will ensure they rise above competition and remain strong through economic shifts."

Kleppel is an active member of the Society for Marketing Professional Services and the AIA New York chapter. She has taken a leadership role in delivering professional development seminars for both organizations and has written and co-written professional practice articles published in Zweig Letter, ArchNewsNow and ArcCa, The Journal of The AIA California Council.

"The Charrette Venture Group is applying a model that is common in other industries, but virtually non-existent in the design space," says Kleppel. "I believe they will have a tremendous impact on our profession, and I'm excited to be a part of the effort," she said.

About Charrette Venture Group:Charrette Venture Group is a global venture firm based in Grinnell, Iowa, that is focused on professional designers of the built environment. The group seeks to positively impact the way new and growing design firms operate throughout the world.